You wouldn’t skip letterhead when sending out a sales letter – Or would you?

How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on extending their branding to virtual communications. Shouldn’t you use each email as an opportunity to promote your business?

Don’t ignore the benefits of e-stationary:

1. Consistency – Branding your business is all about perceived image – e-stationary can help maintain a consistent “identity” across all platforms – letterhead, website, e-stationary, etc.

2. Name/ Face Recognition – This is especially important in the industries where it helps if your clients can recognize your name or face – include your picture on your e-stationary for extra emphasis.

3. Differentiation – Email Stationary can set you apart from the competition. Your emails will be professional looking and will set you apart from the competition.

4. Inexpensive and Easy – E-stationary is easy to use and integrates with popular email software applications. Custom designed e-stationary can purchased for less then $100.

5. Always be Marketing – Use your e-stationary for all of your communications, even your personal communications. This will remind friends, colleagues and clients what you do.

Think next time you send an email – Are you doing everything you can to build your brand identity.

© 2004-2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read:
“Tanya Beaudoin, B.A. is a virtual assistant who specializes in e-solutions (including e-stationary) and administrative support for small businesses and non-profit organizations. Please visit Tanya’s web site at http://www.officeondemand.ca for additional business related articles”

Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business because it allows the public to identify your company name on sight.

There are several elements of business branding, the first of which is your logo. It is a good idea to use a professional in creating your company logo. A logo designed with clip art and unprofessional graphics can make your business seem unprofessional. Your company logo should appear in as many places as possible including emails, letterhead, pens, and notepads. The image your company projects should be professional and memorable.

Another important feature of business branding is your slogan. A slogan identifies the values and mission statement of your company. A slogan should emphasize the message you want to convey to the public. You should choose your wording carefully and create a short slogan that is easy to remember. Business branding is very important to any type of business and you should include your logo and/or slogan in your web site design and signage. In creating the perfect brand for your business you need to determine who your customers are and how your business can fill their needs, and who your competitors are and why your business is a better choice for consumers.

Business branding must be highly visible and easily identifiable to the public. Your branding logo and slogan should be consistently displayed in all your company advertisements and correspondence. The image your company projects is just as important as the quality of services and products you provide.

For more valuable resources for growing a successful business head over to http://www.redrockva.com today!